Starting the Climate Conversation: Using Scenario Planning to Promote Resilience in Beef Production
Too big to fail
Across rural landscapes of the Northern Great Plains, evidence of the beef cattle industry is everywhere: tall grain elevators and bins that store feed products dominate many small towns, and it’s very common to see beef cattle grazing in pastures or gathering around automated feeders in animal feeding operations. Indeed, in Nebraska—long known as “the beef state”—the Nebraska Beef Council asserts that beef production is “the state’s single largest industry and the engine that powers the state’s economy.”